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We are an integrated communications agency specialising in PR, Influencer, Social Media (organic and paid), Events and Branding across Home, Lifestyle, Fashion, Beauty, Food, Health and Wellness.Our specialised team combine their extensive experience with unparalleled media and industry relationships. Personalised service and tailored campaigns enable us to create cut-through in an increasingly crowded environment so there’s no getting lost in a big agency environment. effie&co’s directors are always at the table to ensure the work gets results.
In 2023, effie&co brought together two Australian powerhouse brands – Bella Management and DB Cosmetics – for the ultimate search of diversity, inclusivity and authenticity. The Unsigned Model Search underwent a makeover ahead of its fifth year, with entrants vying for a spot in the new DB Cosmetics campaign, “I Design Me’. With search ambassadors Maria and Dom Thattil leading the charge, the search amassed over 700 applications in five weeks.
Premium natural make-up and skincare brand INIKA Organic briefed effie&co to come up with a campaign that would raise brand awareness, communicate INIKA Organic’s positioning and values of sustainability and animal welfare.
effie&co was appointed by Pullman Melbourne on the Park in 2021 to relaunch the hotel following a $40 million renovation. The brief was to create awareness of the new look hotel and highlight its location across from one of the world’s premier sporting precincts.