News & Insights

Authenticity… The secret behind a successful Public Relations campaign.

Consumers just want to feel that who they are is enough to join your brand on its journey.

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Effie & Co Secures Swathe of New Accounts

The new accounts include First Nation’s fashion brand Ngali, beauty brands INIKA Organic and Designer Brands Cosmetics, homewares brand Gro Urban Oasis, not for profit Deaf Children Australia and FMCG companies Pental and Good Food Partners

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INIKA Organic Announces People with Purpose Initiative & Unveils

Discover INIKA Organic's People with Purpose! Join Robyn Lawley, our inspiring Brand Ambassador, in embracing pure, ethical beauty. Transform with us

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