Inika Organic x Robyn Lawley

Premium natural make-up and skincare brand INIKA Organic briefed effie&co to come up with a campaign that would raise brand awareness, communicate INIKA Organic’s positioning and values of sustainability and animal welfare.

effie&co secured supermodel and environmental activist Robyn Lawley to be the face of INIKA Organic and conceived of People with Purpose, a unique grant program to recognise, support and celebrate our unsung community heroes who are doing incredible things in sustainability, environmental protection or animal welfare.

We implemented a comprehensive PR and social media campaign to support these initiatives resulting in extensive media coverage including a front cover and double page feature in Stellar magazine.

We secured Extensive media coverage including front cover and DPS is Stellar magazine, Generated over 136 million opportunities to see (OTS).

Front cover and feature in Stellar Magazine

136 million OTS opportunities to see (OTS)

Project Outputs

Media relations
PR
Content Creation
Photographic production
Influencer marketing

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